Prof. Dr. Stefan Bratzel

Center of Automotive Management (CAM),,Director

Dr. Stefan Bratzel is the director and founder of the independent Center of Automotive Management (CAM) at the University of Applied Sciences in Bergisch Gladbach. After completing his studies in political science and later earning his doctorate, Bratzel worked in and around the auto industry. Among other positions, he has held posts as a project manager at the Daimler subsidiary smart, as program manager, Project Line Automotive at the Telefonica/Sonera subsidiary Group3G, and as the head of Business Development Automotive at PTV. Since April 2004, he has worked as a senior lecturer and course program director for automotive management at the University of Applied Sciences in Bergisch Gladbach (Cologne area). In his research, Stefan Bratzel deals with the conditions for success and survival of automobile manufacturers and suppliers as well as future questions of mobility. Based on empirical studies, he examines the innovation trends in the automotive industry as well as the business models of large IT groups and derives theses on the (auto) mobility of the future. As a well-known industry expert, he is one of the most cited automobile economists in Germany in the press, radio and television.

Conference Introduction

2024.11.7-8

FRANKFURT GERMANY

EUROPE-CHINA NEW ENERGY VEHICLE TECHNOLOGY CONFERENCE 2024

The European market, a traditional epicenter for major automotive players, has experienced rapid growth in the new energy vehicle sector, driven by supportive policies and a growing emphasis on environmental protection. As a result, the European market has become a significant destination for the expansion of China's auto exports.